Jay Z Wearing Air Jordan III
Jay Z walking in the streets on Brooklyn wearing Air Jordan III.
A little history of Air Jordan III
Buzz surrounding Michael Jordan and his signature kicks, Nike
looked to corporate Tinker Hatfield
to head up the creation of the Air Jordan III.
The most distinct aspect of the Air Jordan III was the upgrade
in materials. The upper was constructed of rich full-grain tumbled
leather and was built to feel broken in — Jordan could wear a brand new
pair every game without worrying about stiffness in the shoes.
The Air Jordan III continued the progression of the footwear industry.
Its materials, technology and fresh design — with the assistance of a
revolutionary Air Jordan commercial — took the basketball world by
storm. Nike linked up with writer/actor/director Spike Lee for a spot
starring Michael Jordan and Spike's character Mars Blackmon. MJ and Mars
collaborated on several more Air Jordan commercials in the coming
years.
